Justin Herald

“It’s a business fairytale…” Voyeur, June 2003

Justin Herald turned a business he started with $50 into a $20 million empire in just six years.
At age 25, Justin was told he had an Attitude problem. Instead of being put out by this comment he decided to start his own business.

Armed with his Entrepreneurial flair and his last $50, Justin printed a few t-shirts with the slogan “In the end it’s all a matter of Attitude” and sold them to his mates. With the money he made he repeated the process until he had enough to sell to a retail outlet.

His lateral thinking and innovative actions turned the $50 into a multi-million dollar company.
Attitude Inc was sold in over 3,500 stores throughout Australia as well as overseas, and was globally licensed to hundreds of products ranging from Philips stereos to boxer shorts.

“Australia’s brightest marketing success story…” Sydney Morning Herald

Retired at age 33, Justin is now one of Australia’s most exciting motivational speakers. Justin talks to leaders and staff about achieving their full potential. He provides expertise to businesses and individuals looking for advice from a PROVEN market leader.

He is highly regarded as one Australia’s leading entrepreneurs and is embraced by many as they take motivation from his inspiring success story.

“I have had the opportunity to see many motivational and business speakers… After hearing you speak all I can say is WOW! You give true meaning to the words inspiration and motivation.” Peter Sweep

Justin Herald motivates the motivated! You will not be disappointed.


To find out about our other speakers, just select one of the links below to find out more.

Our Speakers

Justin Herald - Business & Motivation

Eric Bailey - Motivation

Pat Mesiti - Motivation

Rich Evans - Internet Guru


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Masters of Motivation is currently planning a number of public seminars with our speakers.

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